Maruti Suzuki India Limited has strengthened its after-sales network by inaugurating its 6,000th service touchpoint in India, marking another major milestone in the company’s customer-support strategy. The new facility, located in Kozhikode, Kerala, reflects the automaker’s long-term effort to bring reliable, high-quality service closer to customers across the country. With its service network now spread across more than 3,000 cities and towns, Maruti Suzuki continues to reinforce the idea that ownership experience matters as much as the vehicle itself.
The milestone workshop has been set up on Koya Road in Kozhikode and is spread across 1,820 square metres. It has been designed as a modern, state-of-the-art service centre with two service bays and three body repair bays, along with space for future expansion. Importantly, the facility also includes EV service and charging infrastructure, showing that Maruti Suzuki is preparing its after-sales ecosystem for the transition to electric mobility. This makes the new touchpoint not just a volume expansion, but also a future-ready investment in the company’s service capability.
Hisashi Takeuchi, Managing Director and CEO of Maruti Suzuki India Limited, highlighted the importance of service convenience in automobile ownership. He noted that while the product is central to the customer experience, quality service support is equally essential in ensuring peace of mind and long-term satisfaction. According to him, the company’s expanding service footprint is a direct response to the growth in its customer base and the need to deliver dependable support closer to where customers live and travel. He also acknowledged the contribution of dealer partners and service teams in accelerating workshop activation across the country.
One of the most notable aspects of the announcement is the pace of network expansion. Maruti Suzuki said that it added its most recent 1,000 service touchpoints in just about two years, underlining how aggressively it has been growing its after-sales reach. For a company that already has one of the widest automotive service networks in India, this rapid expansion reflects strong demand for support facilities in both urban and smaller markets. It also suggests that customer expectations are rising, especially as vehicle ownership becomes more widespread and buyers increasingly demand easy access to maintenance, repair and diagnostic services.
The company has outlined further growth for FY 2026-27, during which it plans to add around 500 more service touchpoints across India. That target shows that Maruti Suzuki is not slowing down after crossing the 6,000 mark. Instead, it is looking to widen coverage even further, especially in regions where customers may still need longer travel times to reach an authorised workshop. In a market like India, where driving conditions can vary greatly and car usage is often intensive, this service accessibility is a major differentiator for the brand.
Maruti Suzuki’s after-sales network is built on multiple formats, giving it flexibility to serve different customer segments and locations. The network includes ARENA and NEXA workshops, Maruti Suzuki Sales and Service Points, rural workshops, Service-on-Wheels and Maruti Suzuki Authorized Service Stations. This multi-layered structure helps the company cater to a diverse base of vehicle owners, from large cities to remote areas. It also reflects how the company has evolved from simply selling cars to building a broad ecosystem around ownership support, maintenance and customer engagement.
Digital tools are playing an increasingly important role in this ecosystem. Maruti Suzuki has introduced the Maruti Suzuki App and S-Assist, an AI-powered virtual car assistant that offers 24×7 troubleshooting and access to smart-car features. These tools help customers resolve common issues more quickly, reduce dependence on physical visits for simple queries and improve the overall service experience. The company has also launched the Vehicle Health Card, which provides customers with an easy-to-understand summary of their vehicle’s condition during service visits. Together, these digital initiatives support a more transparent and convenient ownership journey.
Maruti Suzuki is also trying to educate customers more actively through its “Factful Friday” series, which publishes videos on vehicle features and maintenance. This is a useful addition because many car owners do not fully understand routine maintenance requirements or the technology features in their vehicles. By sharing simple, practical information, the company is not only improving customer awareness but also helping people get more value from their cars over time.
The scale of Maruti Suzuki’s service operations became especially clear in FY 2025-26, when the company opened a record 502 service touchpoints and served over 2.84 crore vehicles in a single financial year, the highest number it has ever handled. Those numbers underline the enormous size of the company’s customer base and the pressure placed on its after-sales network to remain efficient, accessible and responsive. For a market leader like Maruti Suzuki, service strength is a strategic advantage that supports trust, loyalty and repeat purchases.
The new Kozhikode facility is therefore more than a local workshop inauguration. It is part of a much larger shift toward building a customer-first service model that combines physical reach, digital support and future-ready infrastructure. As Maruti Suzuki prepares for another year of network expansion, the company is sending a clear message that ownership support will remain central to its growth strategy. In a competitive market where customers expect both quality products and dependable service, that combination may prove just as important as launch-day excitement.
