Tata Motors has announced expansion of the range of the curvv series x in India. The curvv series x offers India’s most value packed SUV coupé on offers starting at ₹9.99 lakh (ex-showroom). This range of cars combines striking design, powerful performance, feature-wealth, and Tata’s safety in a compelling SUV coupé offering for the value-conscious buyer. In addition to the existing base model Smart X, Tata has launched new Pure X+ and Creative X+ personas to add more comfort, technology and style at competitive prices.
Pricing and variant structure
Curvv series x is available across different personas and drivetrain options. The car comes with manual and DCT automatic transmissions in petrol, diesel and hybrid variants. Some of the key offerings launched by Tata include:
Pure X MT (1.2 Revotron): ₹9.99 lakh
Pure X+ (1.2 Kryojet): ₹11.79 lakh
Creative X+ (1.2 Kryojet): ₹12.90 lakh
The higher trims of Accomplished X and Accomplished X+ are priced in the range of ₹13-19 lakh.
Pure X and Pure X+: New value sweet spot
The Pure X is a higher version of Smart X and is targeted towards buyers looking for significant upgrades in features without venturing to higher trims. Starting at ₹10.99 lakh, Pure X introduces the following features:
10.25-inch Ultra View infotainment by HARMAN with Wireless Android Auto and Apple CarPlay
Cruise control
Smart Key with Passive Entry and Passive Start
6-speaker audio system
Fully Automatic Temperature Control (FATC)
LED headlamps and tail lamps
Plus Tata Safety Dome with 6 airbags, ESP and ABS with EBD as standard
For enhanced comfort, Pure X+ is available at ₹11.79 lakh (1.2 Kryojet MT) which also includes:
Plus Lux Leatherette Pack with premium Benecke-Kaliko Oyster White leatherette seats
R17 Diamond Cut Alloy Wheels
The #DARK edition is also available from Pure persona at ₹11.99 lakh with blacked-out interior and exterior elements.
Creative X+: Premium features without stretching to the top trims
The Creative X+ is an upgraded version of Pure X+ and offers features such as sunroof, 360° camera and larger displays, but at a lower price compared to Accomplished X. Priced at ₹12.90 lakh (1.2 Kryojet MT), the Creative X+ offers the following features:
AeroView Voice-Assisted Panoramic Sunroof
R18 Diamond Cut Alloy Wheels
360° 3D Surround View Camera with Blind View Monitor
Twin-screen configuration: 10.25-inch infotainment by HARMAN and 10.25-inch digital cockpit with navigation
Richer leatherette cabin with reclining rear seats
TPMS, auto headlamps and rain-sensing wipers
Illuminated cooled glove box
This variant effectively brings in many “value” features to the mid-₹12 lakh segment.
Smart X: Strong base with safety as standard
Even the base model Smart X is targeted towards buyers looking for a well-equipped base model. It offers the following features:
India’s first R-Comfort Seats with passive ventilation
R17 Aero Style Wheels
Rear armrest with EasySip Cup Docks
Flush door handles and Multi Drive Modes
6 airbags, ESP and ABS with EBD as standard
LED headlamps, DRLs and taillamps
Digital instrument cluster and Reverse Guide Parking Assist
With a starting price of ₹9.99 lakh, Smart X undercuts many of its competitors while still offering LED lighting, multiple airbags and modern convenience features.
Read this- Tata Curvv Series X launched: Feature- loaded SUV coupé from ₹9.99 lakh
Accomplished X and X+: Tech and safety at the top
For buyers looking to stretch their budget, the Accomplished X and Accomplished X+ offer near-premium levels of equipment:
L2 ADAS suite for advanced driver assistance
Gesture-controlled powered tailgate (X+)
Sequential Light Saber LED DRLs and taillamps with welcome/goodbye animations
Ambient mood lighting
Ventilated front seats and 6-way powered driver seat
JBL Immersive Sound Suite with 12.3-inch infotainment and 9 speakers
Twin-zone climate control, Breathe IQ air purifier, iRA connected car tech, Alexa integration
Electronic parking brake with auto hold and electrochromatic IRVM
These variants position the Curvv in direct competition with feature-rich compact SUVs, and even some mid-size SUVs, especially with diesel and hybrid powertrain options.
Powertrain options and performance
The Curvv series x is offered in a variety of powertrain options to cater to a wide range of buyers, including:
1.2 Revotron petrol (MT/DCT): Balanced performance and efficiency
1.2 Kryojet petrol (MT/DCT): More powerful turbo-petrol
1.5 Kryojet CRAIL diesel (MT/DCT): For high-mileage users and diesel loyalists
1.2 Hyperion GDI hybrid (DCT): For buyers looking for petrol-like drive with improved efficiency
This diverse range allows Tata to appeal to a wide range of buyers, from first-time car buyers to upgraders from hatchbacks, commuters looking for diesel engines, and tech-savvy customers looking for automatics and hybrids.
Design and safety: Core Curvv strengths
The curvv series x’s SUV coupé silhouette is one of its primary visual differentiators, with a sloping roofline, muscular shoulders and modern LED lighting signatures. The Series X offers new wheel designs, #DARK edition styling and more premium interior materials in higher trims.
Safety remains a key selling point, with all variants incorporating the Tata Safety Dome philosophy, including:
6 airbags, ESP and ABS with EBD as standard
Strong body structure and crash-focused engineering
Advanced driver aids on top trims (L2 ADAS, 360° camera, blind view monitor)
Market positioning and competition
With a starting price of ₹9.99 lakh and a loaded mid-spec around ₹12-13 lakh, the curvv series x targets:
Hyundai Creta, Kia Seltos, Maruti Grand Vitara, Toyota Hyrynder, Honda Elevate and Volkswagen Taigun in the ₹10-18 lakh band
Buyers looking to prioritise features over badge value
Families looking for a stylish SUV with strong safety credentials and multiple powertrain options
By segmenting the range into personas (Smart, Pure, Creative and Accomplished), Tata makes it easier for customers to choose according to their budget and desired features, rather than getting lost in a long list of variants.
Why curvv series x matters
The curvv series x reinforces Tata’s strategy of offering high feature content at aggressive prices, similar to what it has done with the Nexon and Punch. Starting below ₹10 lakh with LED lights, 6 airbags and modern design, and offering sunroof, 360° camera and large displays by the ₹12-13 lakh mark, Tata is clearly aiming to reset expectations. For Indian buyers, the curvv series x offers a compelling proposition of SUV style, strong safety credentials and multiple powertrain options at a price that undercuts many established rivals.
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