TVS Motor Company has unveiled the new TVS Radeon, updating its popular commuter motorbike with a bold and youthful look just in time for the festive season.
The new Radeon is full of LED lighting and graphics that makes it stand out from the pack, while still retaining its practicality, comfort and reliability that has made it a trusted choice for more than 1.1 million customers.
The new model has been made for the next generation of riders who have had their expectations set higher as our country grows and evolves. They keep the practicality of the commuter motorbike intact, while updating it to keep up with the new aspirational values being created.
It’s Not Just About the Looks
The biggest update for the new TVS Radeon has to be its design language. TVS has revamped the fuel tank, side panels and the rear cowl, to give the model a more dynamic look and feel.
Up front the Radeon gets a new-generation full LED headlamp with a distinctive signature, bringing in a sense of motion that makes the motorcycle appear more premium compared with the older model.
The LED turn indicators are seamlessly incorporated into the front end, adding to it’s contemporary look. The new model gets a LED tail lamp with signature elements and a 3D tunnel effect at the back, giving the motorcycle a deep and distinct look.
New dynamic graphics add to the young feeling of the commuter motorbike, while the model still maintains its approachable appeal.
The Practical Features Stay
TVS has kept the features that have made the Radeon a favourite of the commuters around the country. The model continues to have the longest seat in the segment which makes it ideal for those that regularly ride with a pillion or for those who have to travel everyday.
The motorbike also keeps the reverse LCD instrument cluster with RTMi, providing relevant riding information for the rider.
The new TVS Radeon is therefore not a completely new model, but rather an evolution of a successful commuter motorbike with fresh graphics, updated lighting and a more modern look that will appeal to the next generation of buyers in our country.
TVS Motivations Behind This Update
TVS Motor Company feels the buyer base of the Radeon has evolved in the past decade. As the aspirations rise, and the lifestyle takes a turn, so do the expectations of the everyday commuter motorbike.
They feel the new model reflects on this evolution and is aimed towards those that want a reliable commuter, but that also want their motorbike to look modern and expressive.
With over 1.1 million owners of the Radeon, TVS has a solid existing base to build upon with the new model, which is expected to bring in younger buyers at the same time appealing to those that are loyal to the brand due to comfort, reliability and low running costs.
What the Company Said
Aniruddha Haldar, Senior Vice President – Head Commuter & EV Business and Head Corporate Brand & Media, TVS Motor Company, says that Radeon customers have grown with a progressive India.
He goes on to say, more than 1.1 million customers have made this model a part of their everyday journey and as their lifestyle and expectations evolve so does the Radeon. According to Haldar the new model brings a more youthful, dynamic and aspirational character while still standing for superior build quality and reliability.
He also brings up that the new lighting signature, contemporary graphics and confident feel makes the Radeon a preferred two-wheeler for those that want an everyday motorbike that fits with their progressive lifestyle.
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Variants and Prices
The new TVS Radeon will be available in three variants at authorised TVS dealerships.
Variants Ex-showroom Delhi price
Base Rs. 67,100
Digi Cluster Drum Rs. 70,100
Digi Cluster Disc Rs. 73,100
The Base variant will appeal to those that want the lowest priced model. The Digi Cluster Drum comes with the reverse LCD display, while the Digi Cluster Disc variant provides the added safety and braking confidence of a front disc brake.
Who Should Buy The New Radeon?
The new TVS Radeon is aimed towards the daily commuters, families and those that want a reliable motorbike with low running costs.
Buy the new TVS Radeon, if:
You want a comfortable commuter with the largest seat in the segment.
You prefer LED lighting and modern graphics on your motorbike.
You need a reliable everyday motorbike for your office or family commute.
You want fuel-efficient motorbike with practical features.
You’re looking for a commuter motorbike within the price range of Rs. 67,000 – 73,100 .
Skip the new TVS Radeon, if:
You want a sporty 125cc or 160cc motorbike.
You require advanced features such as Bluetooth connectivity and navigation.
You want a premium commuter motorbike with a fully digital TFT display.
You prefer a more powerful engine for your highway touring.
The TVS Radeon competes with motorcycles such as Honda Shine 100, Hero Splendor Plus, Bajaj Platina 100 and Hero HF Deluxe. The biggest appeal of the new model is the longest seat in the segment, the comfortable riding position and the rugged build. Now with the new LED lighting and graphics the new TVS Radeon has an advantage over the competition, as this feature has not been seen widely throughout the entry level segment.
The full-LED headlamp, tail lamp and turn indicator have been added to the new model for a higher sense of safety and premium feel.
The new TVS Radeon has received a smart update that is not over the top, but brings the commuter motorbike into the next generation. TVS has kept the most valued features of the model, while updating the graphics and lighting to make it look fresher and more youthful.
The new Radeon starts at Rs. 67,100 ex-showroom Delhi and with this update we can still see it as a strong contender in the commuter motorbike category in India. The model’s full LED lighting and graphics will be able to set it apart from the pack of competitors with a more traditional look.
For those that want an everyday commuter motorbike that is reliable, comfortable and now has a more modern appearance the new TVS Radeon seems like a good choice this festival.
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