Mahindra had a solid month in October 2026, selling a total of 73,338 SUVs domestically.
This is an increase of 2.4% compared to October 2025 (71,624). The increase from September is more notable with a big increase of 14.4%. The Scorpio continues to be their most sold model with the Thar and Bolero both having strong increases.
Scorpio
Mahindra’s Scorpio range (Scorpio-N and Scorpio Classic) saw a total of 19,353 units sold in October 2026. This is an increase of 8% compared to last year and an increase of 12% from September.
Over a quarter of Mahindra’s total domestic SUV sales were from the Scorpio model. This highlights the strength of this model for Mahindra.
The Scorpio continues to be successful due to its high brand recognition and appeal.
Bolero
The Bolero model had a great month with 12,348 units sold. This made it Mahindra’s second best-selling model. Despite this being a decrease of 14% from October 2025 it did have a strong increase of 27% from September.
Despite this the Bolero had a strong increase from month-to-month. However, the decrease from last year shows it is suffering from less demand. This could be due to increased competition.
The Bolero remains an important model for Mahindra. Due to its affordability and practical nature it has been popular with rural and semi-urban markets.
Thar
The Thar had a strong month with 11,956 units sold. This was a small decrease of 1% compared to October 2025 (12,029 units). However, it had a strong month-to-month increase of 33%.
The Thar was one of Mahindra’s strongest contributors to their month-to-month increase. This highlights the demand has recovered after a slow September.
The Thar had little change compared to last year. This suggests it has found a stable point with its sales. It has a strong lifestyle appeal and off-roading capabilities so has a loyal customer base.
XUV 3XO
The XUV 3XO had a very stable month with 10,828 units sold. However, there was a decrease of 12% from October 2025.
The XUV 3XO had very stable sales from month-to-month. However, there was a decrease compared to last year.
The XUV 3XO is an important model for Mahindra in the compact SUV segment. It will need to perform better to help with Mahindra’s overall growth.
XUV 7XO
The XUV 7XO had a modest increase with 10,254 units sold. This was an increase of 1% from last year and had a month-to-month increase of 13%. This makes it one of Mahindra’s more consistent models.
The XUV 7XO had stable sales showing it is holding on to its demand. It had a positive increase of 13% from month-to-month.
The XUV 7XO is important for Mahindra’s mid-sized SUV strategy. It will need to keep up with its sales to help Mahindra overall.
XEV 9S
The XEV 9S had a great first full month with 4,865 units sold. This made it Mahindra’s most sold electric SUV. There was a small increase of 5% compared to September.
The XEV 9S is a new model to Mahindra’s electric range. It had a strong first full month showing it is gaining popularity.
This model is important for Mahindra’s electric strategy. It will help them gain popularity in the electric SUV segment.
XEV 9e & BE 6
The XEV 9e had a disappointing month with only 1,941 units sold. This was a decrease of 28% compared to last year and a decrease of 2% from month-to-month. This is a concern as it was expected to be a strong volume driver.
The BE 6 had 1,717 units sold. This was a decrease of 20% compared to last year however had a strong increase of 13% from month-to-month. This shows it is recovering from a slow September.
The XEV 9e and BE 6 had mixed results. This shows Mahindra are still finding their feet with their electric SUV strategy. They will need to improve sales of these models to hit their electric targets.
XUV400
The XUV400 had very low sales with only 76 units sold. This was a decrease of 50% compared to last year. However, it had a huge increase from month-to-month of 485% due to its low base in September (Only 13 units).
The XUV400 had very low sales showing it is no longer a strong volume driver. It will likely continue to have low sales.
It is unsurprising the XUV400 fell as Mahindra have launched newer EV models such as the XEV 9S and BE 6. These models will likely become their main EV offers.
Electric SUVs
Mahindra had a total of 8,599 units sold from their electric SUV range. This was around 11.7% of their total domestic SUV sales.
The XEV 9S had the highest sales of 4,865 units. This was followed by the XEV 9e (1,941 units) and BE 6 (1,717 units). The XUV400 had very low sales with only 76 units.
Mahindra are seeing an increase in sales from their electric SUVs. The XEV 9S had a strong start showing it is looking good for their future EV strategy.
Overall Mahindra had a strong month with their traditional SUV models. The Scorpio, Bolero, Thar, XUV 3XO and XUV 7XO all helped boost sales.
Model October 2026 YoY MoM
Scorpio 19,353 +8% +12%
Bolero 12,348 -14% +27%
Thar 11,956 -1% +33%
XUV 3XO 10,828 -12% 0%
XUV 7XO 10,254 +1% +13%
XEV 9S 4,865 New +5%
XEV 9e 1,941 -28% -2%
BE 6 1,717 -20% +13%
XUV400 76 -50% +485%
This shows Mahindra’s main domestic SUV sales are from these models.
SUVs
Mahindra have really seen their SUVs take off. All of their models are doing well.
The Scorpio had an increase of 8% from last year showing it is still performing well despite increased competition.
The Thar and Bolero both had strong increases from month-to-month showing demand is increasing.
Mahindra had a great month with all of their models performing well. Both their SUVs and electric vehicles are contributing well to their overall sales.
The Scorpio continuing to do well shows their SUV strategy is working well. The XEV 9S had a strong start showing their electric strategy is beginning to pay off.
The XEV 9e and BE 6 had mixed results but the XEV 9S has performed well. Mahindra will need to increase sales of these models to hit their electric targets.
Mahindra had one of their strongest months in recent months. They had 73,338 units sold from their domestic SUVs showing their SUV strategy is working.
All of their models are doing well. The XEV 9S had a strong start showing their electric strategy is looking good.
They will need to keep this up over the next few months but they can be proud of their October performance.
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