Ferrari is to stage its immersive universo ferrari exhibition for the first time in India as part of the fifth edition of the global touring show at Yashobhoomi.

What is Universo Ferrari?

It is multi-sensory 360-degree brand immersion, where visitors can go beyond the road cars to experience Ferrari’s world of iconic road cars, racing, design, technology, and future projects, often using large-scale displays, immersive installations and other techniques to create an “immersive” experience.

It is a travelling roadshow that combines a museum, an exhibition space, and a technology showcase in a single venue, showcasing Ferrari’s iconic road cars, racing, design, technology, and future projects in its signature red-and-black aesthetic.

When is the Universo Ferrari exhibition in India?

City: New Delhi

Venue: Yashobhoomi – India International Convention and Expo Centre

Dates: 17th October to 1st November 2026

Access:

17th – 18th October 2026: Invitee-only (special guests, partners, and media)

From 19th October 2026: Open to the public

Tickets: Available for purchase for the public days as announced by Ferrari on their official Universo Ferrari / Delhi social media channels, website, and partnering ticketing agencies.

It marks the first time the brand has staged the Universo Ferrari in India, and is a major opportunity for local Ferrari fans and the luxury automotive ecosystem.

What are the highlights of Universo Ferrari?

While the complete floor plan will be available closer to the exhibition’s opening, there are some highlights that have been announced or are expected to be included based on past editions in other markets:

Current and headline models

It is expected that the Delhi edition will showcase Ferrari’s most talked-about current and upcoming models, such as:

Ferrari F80 – New halo hypercar set to succeed LaFerrari

Ferrari 849 Testarossa – Mid-engine V12 flagship that replaces 812 Superfast

Ferrari Purosangue – Four-door four-seater “Ferrari Utility Vehicle” that opens up a new segment for the brand

These three models represent Ferrari’s current roadmap – halo hypercars that combine extreme performance hybrid powertrains, naturally aspirated V12 engines, and a high-riding grand tourer that targets a broader customer base.

Racing and Heritage

A key pillar of Universo Ferrari is the brand’s racing and heritage, with displays and installations dedicated to Ferrari’s motorsport history and racing cars.

It is expected that the exhibition will include displays on Formula 1, endurance racing, and Ferrari’s historic racing cars, and possibly a section dedicated to historic road cars tracing the evolution of the brand’s vehicles from its early classics to the modern supercars.

This is particularly relevant to the Indian audience, which has a strong following of F1 racing, and is increasingly interested in Ferrari’s motorsport credentials.

Technology and future projects

Universo Ferrari is also expected to include Ferrari’s latest technology and research, including hybrid and electrification, aerodynamics, materials, and driver assistance systems, tailored to high-performance cars.

The exhibition is also expected to include a look at Hypersail, Ferrari’s advanced sailboat project showcasing the brand’s design and engineering philosophy beyond automobiles.

For the Indian audience, who are at the forefront of the electric and hybrid car conversation in the country, this is an opportunity to engage with Ferrari’s vision beyond just its petrol engines.

Why Universo Ferrari matters to India?

First-of-its-kind brand experience: Until now, Indian Ferrari fans have been able to see the brand’s cars at auto shows, dealership events, or private gatherings, but Universo Ferrari offers a unique and immersive brand experience.

Luxury lifestyle positioning: By including racing and technology, and even non-automotive projects like Hypersail, Ferrari is positioning itself as a luxury lifestyle brand beyond just a carmaker.

Market relevance: With the growing interest in ultra-luxury cars, hypercars, and high-profile launches in India, Universo Ferrari is a timely opportunity for the brand to engage with its customers.

For content creators, it is an opportunity to create valuable content for their audiences, ranging from walk-through reels and “top 5 cars at Universo Ferrari” shorts to in-depth explainers on the F80, 849 Testarossa, and Ferrari’s hybrid strategy.

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Who should go?

Ferrari fans and F1 racing enthusiasts who want to see the headline cars such as the F80 and 849 Testarossa up close

Design and technology lovers who want to see Ferrari’s aerodynamics and hybrid powertrain technology

Lifestyle and luxury audiences who want to experience Ferrari’s brand ethos and its wider offerings (including non-automotive)

Families and students who want to have an immersive, visually stunning experience that is both entertaining and educational

What are the must-see attractions at Universo Ferrari?

Current and headline models: For Ferrari fans, seeing the brand’s latest and most iconic cars is a must.

Racing and Heritage displays: For F1 and motorsport enthusiasts, this is a chance to experience Ferrari’s racing history up close.

Technology and future projects: Design and tech lovers will be fascinated by Ferrari’s latest developments and research.

Immersive installations: The large-scale displays and installations are a must-see for anyone looking to experience Universo Ferrari’s unique brand immersion.

What are some content creation ideas for Universo Ferrari?

“A day inside Universo Ferrari Delhi” vlog

“F80 vs 849 Testarossa – What makes each special?” explainer

“Ferrari’s technology beyond cars – Hypersail and hybrid systems” feature

Reels focused on design and engine sounds

How can people plan their visit to Universo Ferrari?

Best days to visit: For weekdays, it may be less crowded than on weekends.

Getting there: The venue is accessible by metro, taxi, and ride-hailing services.

Booking tickets: Tickets are already on sale, with prices and timings available on the official Universo Ferrari / Delhi website, social media channels, and partnering ticketing agencies.