Mahindra & Mahindra posted robust growth for its SUV business in August 2026, registering year-over-year (YoY) increase of 56.57 per cent to clock in 59,257 SUVs in the domestic market compared to 37,848 units in the same period of 2025.
The company’s SUV sales comprise of Scorpio, XUV 7XO, XUV 3XO, Thar and its new electric SUVs. The Scorpio range continues to lead the pack while the XUV 7XO and XUV 3XO registered healthy growth. Mahindra’s electric SUVs also saw a good demand contributing over 8,000 units to the overall sales in August.
Scorpio continues to be the best-selling vehicle from Mahindra
Mahindra’s Scorpio and Scorpio N range continued to lead the sales chart for the company, contributing 15,576 units in August. This marks an increase of 58.29 per cent YoY compared to 9,840 units sold in August 2025. However, the sales dipped two per cent MoM (month-over-month) to 15,576 units from 16,009 units sold in July 2026.
Mahindra sold 15,576 units of its Scorpio range in August 2026, compared to 9,840 units in August 2025 and 16,009 units in July 2026.
The Scorpio range accounted for 26.29 per cent of the company’s overall domestic SUV sales in August. This implies that almost a quarter of all Mahindra SUVs sold in India in August belonged to the Scorpio family. The demand for this model has been aided by the launch of Scorpio N and Scorpio Classic.
Scorpio N and Scorpio Classic both offer a rugged design language, ample interior space, three-row layout and a powerful engine. The two SUVs also share body-on-frame architecture, and their engines make them popular with urban, semi-urban and rural buyers.
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XUV 7XO is Mahindra’s second best-selling vehicle
XUV 7XO emerged as Mahindra’s second best-selling vehicle in August with 8,541 units sold. The company registered a 72.34 per cent YoY growth for the XUV 7XO compared to 4,956 units sold in August 2025. The SUV also recorded a 3.74 per cent MoM growth compared to 8,233 units sold in July 2026.
The XUV 7XO is a premium SUV from Mahindra which offers a blend of comfort, luxury, technology and power. The SUV has a three-row interior, connected car technologies, advanced driver-assistance systems and a choice of powertrains. The growth in sales of this model showcases the growing appetite for premium SUVs in India. The XUV 7XO also outperformed the XUV 3XO and Bolero to register the second-highest sales figure for Mahindra in August.
XUV 3XO maintains its third spot with electric version boosting sales
The XUV 3XO registered sales of 8,302 units in August 2026 compared to 5,521 units sold in August 2025 marking a 50.37 per cent YoY growth. However, the XUV 3XO dipped by 11.95 per cent MoM compared to 9,429 units sold in July 2026.
The XUV 3XO competes with the likes of Hyundai Venue, Kia Sonet, Tata Nexon and Maruti Suzuki Brezza. The SUV offers a bold design and a choice of powertrains on offer. The XUV 3XO’s three-row interior, modern features and connected technologies have helped it carve a niche for itself in the highly competitive small SUV segment.
The electric version of the XUV 3XO has also contributed to the overall sales of this model. The demand for the electric SUV has increased as buyers are willing to switch to alternate fuel vehicles. This model has also captured the attention of customers as it offers cost-effective ownership and zero tailpipe emissions.
Bolero sustains its demand in the segment
The Bolero range remained in demand with 7,777 units sold in August 2026, marking a 2.10 per cent YoY growth compared to 7,617 units sold in August 2025. However, the sales of Bolero dipped by 13.33 per cent MoM compared to 8,973 units sold in July 2026.
Bolero is one of the oldest utility vehicle nameplates from Mahindra continuing to sustain its demand. It is a popular pick among buyers looking for commercial and agricultural use as the utility vehicle offers a host of features. The demand for this vehicle also comes from rural and semi-urban buyers who prefer body-on-frame monocoque SUVs for its ruggedness and simplicity.
Electric SUVs see phenomenal rise
Mahindra’s electric SUVs also recorded a significant rise in sales in August 2026. The company’s XEV 9S and XEV 9e combined together recorded sales of 6,509 units in August compared to 2,313 units sold in the same period of 2025. This marks an 181.41 per cent YoY growth. The sales of XEV 9S and XEV 9e also grew by 9.88 per cent MoM compared to 5,924 units sold in July 2026.
Meanwhile, the BE 6 recorded sales of 1,696 units in August compared to 541 units sold in July 2026 registering a 213.49 per cent MoM growth. The XEV 9S, XEV 9e and BE 6 are based on Mahindra’s INGLO electric vehicle architecture. All three offer connected car technology, modern exteriors and interiors along with long-range battery packs. The XEV 9S and XEV 9e segment target premium electric SUV buyers looking for comfort, convenience and luxury.
On the other hand, the BE 6 has a sportier design philosophy targeting buyers looking for a youthful electric SUV with long-range capabilities. The combined sales of the three electric SUVs stood at 8,205 units for Mahindra in August.
Thar and Thar Roxx record strong sales
The Thar family of SUVs also recorded strong sales figures in August 2026. The five-door Thar Roxx registered sales of 5,817 units, marking a 19.13 per cent YoY growth and 1.13 per cent MoM growth. The three-door Thar also recorded sales of 4,647 units, compared to 2,114 units sold in August 2025, marking a 119.82 per cent YoY growth. However, the combined sales of the Thar family dropped by 3.31 per cent MoM.
Thar Roxx is a five-door variant of the iconic Mahindra Thar which has seen immense demand since its launch. The Thar Roxx has a longer wheelbase and more practical interior than the three-door Thar. It has retained the rugged design and off-road capabilities of the Thar while also offering additional seating and comfort over the existing Thar. The Thar Roxx’s five-door configuration also makes it easier to carry two passengers along with two pieces of luggage.
Other Mahindra Vehicles
The Bolero Neo Plus recorded a sale of 382 units in August 2026 compared to 490 units sold in August 2025 marking a 22.36 per cent YoY dip. XUV400 recorded a sale of 10 units while Marazzo remained unsold in August 2026.
This implies that Mahindra is heavily focussed on its SUV line-up which includes Scorpio, XUV 7XO and XUV 3XO, along with its Thar and electric SUVs. The company’s overall sales for August were dominated by its Scorpio range, followed by the XUV 7XO, XUV 3XO, Thar, electric SUVs and Thar Roxx.
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