Steelbird’s SBA-20 helmet model has reached a massive milestone, having sold over 10 lakh units since its launch in January 2024.
The SBA-20 is part of Steelbird Hi-Tech India’s range of helmets, and highlights the increase in demand for certified helmets featuring a range of functions.
A Major Milestone
The SBA-20 launched back in January 2024 as a versatile flip up helmet. Since then the helmet has become one of Steelbird’s biggest successes and has sold over one million units.
Given helmets are often bought based on price point, it is clear there is an increase in people choosing a certified helmet that provides safety, comfort and a modern design.
Steelbird says the milestone reflects consumer confidence in the brand. The SBA-20 has been designed to provide safety, functionality and a modern aesthetic in the mass and mid-market helmet category.
Safety & Build
The SBA-20 focuses on providing safety to the rider. The helmet features a high impact thermoplastic shell with high density Expanded Polystyrene (EPS) liner.
It meets the BIS safety standard for motor cycle helmets in India (IS 4151:2015). This means the helmet has been designed following the guidelines laid out by the Bureau of Indian Standards.
The helmet also includes a venting system that ensures riders stay cool when commuting or riding for longer periods of time. The airflow is dynamic to ensure the helmet doesn’t get too hot.
Everyday Functions
In addition to impact safety, the SBA-20 includes a range of functions to make it ideal for everyday use. Firstly the flip up design means riders can easily open the chin guard by pressing one button. This is ideal for tolls, traffic lights, petrol stations and quick stops.
The helmet includes an internal sun visor so riders can ride in the sun without changing visors. The micrometric buckles allow for easy and secure fitting.
The interior can be removed and washed. The helmet also includes a wind deflector and reflective neck guard.
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Modern Design & Comfort
The SBA-20 has been designed to look sporty. The polycarbonate spoiler adds some extra style, whilst the dynamic design and range of graphics will appeal to younger riders.
The helmet features an anti-scratch polycarbonate visor, available in either Smoke or Chrome.
The padding has been designed to keep the rider comfortable with a multi pore interior. The interior can also be washed to help keep hygienic for those riding every day.
Price & Availability
The SBA-20 can be purchased from £1869 up to £2459. The price places the helmet in the affordable category with many of the features usually found in more expensive helmets.
Feature Details
Release Date January 2024
Sales Over 10 Lakh Units
Certification BIS IS 4151:2015
Shell & Liner High impact thermoplastic shell, High Density EPS Liner
Design Flip up helmet with polycarbonate spoiler
Visor Anti-scratch polycarbonate visor. Available in Smoke & Chrome.
Price £1869-£2459
The SBA-20 is available in a variety of sizes & finishes. Through the retailers and dealers Steelbird have a wide range of availability to reach customers in metropolitan cities, smaller towns and emerging markets.
Why it works
The SBA-20 has been very successful due to being safe and affordable. It includes many features such as the flip up design and internal sun visor. Many basic helmets would not provide these features at this price point.
It includes essential functions for anyone commuting. It also includes style with the spoiler, graphics and visor. This makes the helmet ideal for those wanting a stylish helmet.
This has helped appeal to both motorcyclists and scooters. Two wheelers are one of the most popular forms of transport in India meaning any products that make certified safety more accessible have a huge potential market.
Steelbird’s Vision
Steelbird Hi-Tech India are some of the largest helmet manufacturers in the world. With over 5 decades of experience they offer helmets in the mass, mid and premium market.
“We’re proud that our SBA-20 has reached this milestone. It shows our customers continue to have confidence in our brand. We want to create helmets that provide safety, comfort, style and affordability,” said Rajeev Kapur, Managing Director Steelbird Hi-Tech India.
“This will drive innovation and help build our product range. It also helps us with our overall goal to create a stronger helmet wearing culture in India.”
What it means for riders
The milestone shows that more Indian riders are looking for helmets with more than just basic protection. The SBA-20 shows that certified safety can be provided at an affordable price point with lots of functions.
As a buyer you should never choose your helmet based on looks or price. Choosing a certified helmet like the SBA-20 means you know you’re getting a proper shell, EPS liner, secure fastening and good visibility.
By passing the one million unit milestone, Steelbird have reinforced their position in the Indian two wheeler safety market. The SBA-20 sets the benchmark for affordable helmets with safety, comfort & style.
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